Catalog and sales page
Your products with covers, categories and search. Each one has its own page: what's included, format, preview, price and a buy button.
Digital product store
Sell your ebooks and templates from your own website.
Your customers pay and get the file instantly, by email and in their account. Guides, templates, presets and packs under your brand, with no marketplace in between.
- Mercado Pago and PayPal
- Automatic delivery
- Protected downloads
01 What's included
From “I want it” to “I've got it,” without you sending anything by hand.
You upload the file and set the price. The store charges, delivers and shows you how much you sold.
Online payments
Mercado Pago to charge in Colombian pesos and PayPal to charge in dollars. The accounts are in your name and the money goes straight to them.
Automatic delivery
When the payment gateway confirms the payment, the customer gets an email with their download link and the product shows up in their account.
Customer library
Every buyer has an account with everything they've bought, so they can download it again whenever they need to. Their data consent is stored with its date.
Protected downloads
The file doesn't live at a public link: every download comes from a personal link that expires. Each product can be open to anyone, account-only or buyers-only.
Free in exchange for an email
A guide or a checklist people download by leaving their email. The contact lands in your dashboard, with their consent, so you can write to them again.
Packs and bundles
Group several products into a pack with its own price. Whoever buys it gets all the files at once.
Products and sales dashboard
Create products, upload the files and the cover, change prices and see who bought what and when.
CSV reports
Sales and contacts export to CSV so you can open them in Excel or hand them to your accountant.
What we've already built. The foundation comes from the ebook library of a course platform we're developing right now: open, account-only or buyers-only downloads, the dashboard for uploading files and sales reports with CSV export already work. Payments with Mercado Pago and PayPal, with automatic access once the payment is confirmed, and the automatic emails are being integrated. We don't name the project because it's still in progress.
02 How buying works
Four steps, and none of them depends on you being awake.
This is what your customer goes through, from seeing the product to having it saved in their account.
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01
They choose the product
They see the cover, what's included, the format and a preview. One click and they're at checkout.
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02
They pay online
In pesos with Mercado Pago or in dollars with PayPal. The purchase is confirmed by the payment gateway, not by the browser.
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03
They get the email
It arrives on its own, with their personal download link. Nobody has to check the payment or send the file.
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04
They keep it in their account
If they lose the email or switch computers, they log in to their library and download it again.
Sample walkthrough with fictional data.
03 Who it's for
For people who already have a file others want.
If what you sell is a download (a PDF, a template, a pack of presets), this is your page.
Selling video courses with lessons and progress tracking? That's a course platform. Selling physical products that ship? That's an online store.
- Authors
Your ebook or guide sold on your website, with your cover and your price, and your list of readers in your hands.
- Designers
Canva, Figma, Notion or Excel templates, on their own or in packs, with a preview so customers know what they're buying.
- Coaches and consultants
Guides, workbooks and methods in PDF, plus a free guide in exchange for an email to start the conversation.
- Photographers
Presets and color settings, with a before and after on the sales page for each pack.
- Content creators
What your community asks you for by DM, in a store you link from your bio.
04 Which one to choose
Digital product store, online store or course platform?
All three take payments online. What changes is what your customer gets after paying.
Digital product store This page
They get a file.
For selling things people download and use on their own.
- Ebooks, guides, templates, presets and packs
- Delivery by email and in their library
- No shipping, no inventory, no classroom
Online store
They get a package.
For selling physical products that are packed and shipped.
- Clothing, accessories, cosmetics, food
- Cart, shipping and orders via WhatsApp
- Inventory and order status
Course platform
They get access to a classroom.
For teaching with lessons taken in order.
- Protected videos and modules
- Progress, assessments and certificates of completion
- Also includes downloadable files
Selling files and thinking about recording a course? Start with the store and, when the course comes, the platform grows on the same foundation: the same customers, the same payments and the same library. We plan for it from the free assessment.
05 An honest comparison
Your own store, or Hotmart, Gumroad and the like?
Those platforms solve a lot, and for your first product they're often the best option. Your own store makes sense once you're already selling and they fall short.
Hotmart, Gumroad or similar
It's a fit if…
- You're validating your first productYou want to know if anyone will buy it before investing in a store.
- You need to sell todayYou create the account, upload the file and share the link, with no development project.
- Their tools work for youFor example, their affiliate program or their marketplace, if the platform has one.
Your own store with Blinq
It's a fit if…
- You're already selling and the fees add upWhat you pay the platform grows with every sale.
- You want your brand and your domainSo customers buy in your store, not on the provider's page.
- You want your customers under your own roofBuyers, contacts and sales in a database in your name, which you can export anytime.
About fees, no fine print. Depending on the plan, those platforms charge a monthly fee, a per-sale commission or both; check their current pricing on their website. In your store, Blinq doesn't charge a per-sale commission, but the payment gateway does charge its own on every transaction, and file hosting and email sending have a monthly provider cost that we break down in the proposal. More on gateways in our guide to payment gateways in Colombia.
06 How we work
From scattered files to your own store, step by step.
You review the store at a test address and make a real purchase before opening sales.
- 01
Free assessment
We look at what products you have, how you sell them today and how many you expect to sell. If a marketplace serves you better for now, we'll tell you.
- 02
Written proposal
Scope, timeline, price and monthly provider costs, in one document. Setup is paid 50/50.
- 03
Build
We open the payment, file and email accounts in your name, set up the store and load the first products with you.
- 04
Launch and ongoing support
We show you how to use the dashboard and open sales. After that, the annual plan, with the first year included, covers maintenance and minor updates.
- Free assessment
- Written proposal
- 50/50 payment
- No per-sale commission from Blinq
- Accounts in your name
07 Questions
Questions about your digital product store.
Have a different case, like subscriptions or team licenses? Write to us and we'll reply the same business day.
Ask on WhatsAppDoes Blinq charge a commission on every sale?
No. Blinq charges for building the store as set out in the proposal, not a percentage of what you sell. What does exist is the payment gateway's fee (Mercado Pago or PayPal) on each transaction, and the monthly cost of the file and email providers, which we break down in the proposal before we start.
Which payment gateways can I use?
We work with Mercado Pago, to charge in Colombian pesos, and with PayPal, to charge in dollars; that's why each product can have a price in each currency. The accounts are in your name and the money goes straight to them. If you need another gateway, we look into it in the free assessment.
Can people share my files after buying them?
No store can fully prevent it: anyone who downloads a PDF can forward it. What we do is make it hard: the file doesn't live at a public link, every download comes from a personal link that expires, and only people who paid or have permission get it.
Can I give away a product in exchange for an email?
Yes. Any product can be set as free in exchange for an email. The person leaves their details with their data-processing consent, gets the download, and their contact lands in your dashboard so you can export it to CSV.
How is it different from an online store or a course platform?
In what your customer gets after paying. With a digital product store, they get a file to download; with an online store, a physical product that ships; with a course platform, access to a classroom with lessons, progress and certificates of completion. If you're not sure, we sort it out in the free assessment.
Can I bring my products over from Hotmart, Gumroad or another platform?
If you have your original files, we upload them to your new store. Bringing over your buyer list depends on what that platform lets you export and on the data consent your buyers gave you; we review it with you in the free assessment before promising anything.
How much does it cost and how long does it take?
It depends on how many products you have, the currencies you charge in and the features you need. After the free assessment we send you the written proposal, with the timeline and the providers' monthly costs. The setup is paid 50/50 and includes the first year of the annual plan with maintenance; from the second year on, the plan renews annually.
Ready to sell your files from your own website?
Tell us what products you have and where you sell them today. We'll tell you, at no cost, whether your own store makes sense or you're better off staying where you are.
15+ live projects · see case studies
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