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Course and digital product platforms

Your own platform to sell courses, under your brand.

We build the platform where you sell your courses, guides and templates, with online payments, protected videos and each student's progress. No per-sale commission paid to a third-party platform.

  • Mercado Pago and PayPal
  • Protected videos
  • Student progress
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Demo platform with sample data.

01 What's included

Everything between “I want the course” and “I finished the course.”

Students sign up, pay, study and get their certificate of completion without you doing anything by hand. You upload the courses and track sales from your dashboard.

Catalog and sales page

Your courses with search and categories. Each one has its own page: description, syllabus, hours, instructor, sample lessons, price and a buy button.

Online payments

Mercado Pago to charge in Colombian pesos and PayPal to charge in dollars. When the payment gateway confirms the payment, the enrollment activates on its own.

An account for each student

Sign-up, log-in, password recovery and “My courses.” Consent to data processing (Colombia's Law 1581) is stored with its date.

Protected videos

Videos are hosted on a streaming service and only play with an active session and enrollment, through a signed link that expires within a few hours.

Progress and assessments

Completed lessons, a progress bar and a “Continue” button. Timed quizzes with attempt limits, graded on the server.

Verifiable certificates

When students meet the requirements you set, they receive a PDF certificate of completion with a code and a QR that anyone can verify on your site.

E-book library

Guides, e-books and templates with three access levels: free, account holders only, or students enrolled in a course only.

Admin dashboard

You create courses, modules and lessons, upload videos and materials, and see enrollments, progress and sales, with CSV export.

Automated emails

A welcome email with course access after payment, password recovery and certificate delivery, without anyone sending them by hand.

This isn't a wish list. We're currently building the course platform for a Colombian training institution. The catalog, sign-up, classroom, assessments, certificates, library, dashboard and reports already work; payments, video and emails are being integrated. We don't name it because the project is in progress. We also designed Aula Contigo, an educational prototype you can see in our case studies.

02 Student journey

From the sales page to the certificate, in five screens.

This is how students experience your platform on their phone. No one on your team has to activate access, grade a quiz or send a certificate.

  1. 01

    Sales page

    Syllabus, instructor, sample lesson and price in pesos or in dollars.

  2. 02

    Payment approved

    When the payment gateway confirms the payment, the enrollment activates on its own.

  3. 03

    Classroom with progress

    Every completed lesson counts, and “Continue” takes students back to where they left off.

  4. 04

    Assessment

    Time limits and attempts that you set. The grade is calculated on the server, not in the browser.

  5. 05

    Certificate with QR code

    A PDF with a code anyone can verify on your site.

Demo journey for a fictional academy, Academia Raíz, with sample data. Swipe to see all five screens.

03 Your dashboard

Your courses, your students and your sales, in one dashboard.

You don't have to message us to publish a lesson or find out how much you sold this month.

  • You create courses, modules and lessons, upload videos and files, and decide what's published and what stays in draft.
  • You see who enrolled, how far each student has gotten and who stalled halfway.
  • You check the month's sales by course and export enrollments, progress and sales as CSV, to open in Excel or send to your accountant.
  • You choose which e-books are free, which require an account and which are for enrolled students only.

The money doesn't go through the dashboard: it goes straight to your payment gateway account, which has its own dashboard too.

Demo dashboard with sample data.

04 Who it's for

For people who teach something and want to sell it on their own turf.

If what you sell is knowledge with lessons, progress and assessments, this is your page.

Only selling downloads, like e-books, templates or guides, with no classroom or assessments? Check out the digital product store. Selling physical products that ship? That's an online store. Need an internal system, like inventory or invoicing? That's custom software.

  • Trainers and coaches

    You already have students, through WhatsApp or a third-party platform, and want a place with your name on it to sell and teach your programs.

  • Academies

    Multiple courses and instructors, categories, enrollments and reports on who's moving forward and who stalled halfway.

  • Training institutes

    Assessments with rules, passing requirements and certificates with a verification code your students can show.

  • Content creators

    A video course and its supporting e-books in one place, with access based on what each person bought.

05 An honest comparison

Your own platform or a course platform?

Hotmart, Teachable and similar platforms solve a lot, and they're often the best option to start. Your own platform makes sense when you're already selling and they fall short.

Hotmart, Teachable or similar

It's a fit if…

  • You're just starting outYou want to validate your first course with a small investment before building anything.
  • You need to sell this weekYou create the account, upload the videos and publish, with no development project.
  • Their tools work for youFor example, their affiliate network or their marketplace, if the platform has one.
  • Their features are enoughYou don't need approval rules, reports or payment options beyond what they already offer.

Your own platform with Blinq

It's a fit if…

  • You already sell and the fees add upWhat you pay the platform each month grows with your sales.
  • You want your brand and your domainSo students see your academy, not the provider's.
  • You need something tailoredCertificates with your requirements, your own assessments or reports for your institution.
  • You want your data in your handsStudents, sales and progress in a database in your name.

About fees, no fine print. Depending on the plan, those platforms charge a monthly fee, a per-sale commission or both; check their current pricing on their site. On your platform, Blinq charges no per-sale commission, but the payment gateway does charge its own fee on each transaction, and video and the database carry a monthly provider cost that we spell out in the proposal. More on gateways in our guide to payment gateways in Colombia.

06 How we build it

Six stages, and in each one you know what you provide and what we deliver.

You review real progress on a test URL before sales open. How long each stage takes depends on how many courses and hours of video you have, and it's set out in the written proposal.

  1. 01

    Assessment and course map

    We look at what you teach, how you charge today and how many students you expect. If a third-party platform suits you better, we'll tell you.

    You provide

    • Your list of courses or programs
    • How you sell and charge today
    • What someone needs to do to pass

    We deliver

    • A map of each course: modules, lessons, assessments and certificate requirements
    • The written proposal, with scope, timeline, price and monthly provider costs, valid for 15 days
  2. 02

    Design with your brand

    Before we build, you see how your catalog, each course page, the classroom and the certificate will look.

    You provide

    • Your logo, colors and typography, if you have them
    • Photos of you or your instructors
    • A description of each course

    We deliver

    • The design of the main screens, for your approval
    • The design of the PDF certificate
    • If you don't have a brand, we'll tell you what our brand identity service does
  3. 03

    Building the catalog, classroom and payments

    We build in parts, and each part is visible on the test URL.

    You provide

    • The payment gateway and video accounts, which we open with you in your name
    • Prices in pesos and in dollars
    • Your data processing policy, or our guidance to put one in place

    We deliver

    • Catalog, sign-up, classroom, assessments, certificates and library
    • Your admin dashboard and reports
    • The gateway connection, so the enrollment activates on its own
  4. 04

    Pilot course and testing with real students

    One complete course goes up first, and a small group goes through it like any student would: they buy, study, take the assessment and download their certificate.

    You provide

    • The videos and materials for the pilot course
    • The questions for its assessments
    • A few trusted people to test it

    We deliver

    • The pilot course, loaded and configured
    • An end-to-end test payment
    • Adjustments based on what your students find
  5. 05

    Launch

    We connect your domain, open sales and show you how to run the dashboard so you can upload your next courses.

    You provide

    • The domain or subdomain where the platform will live
    • The launch date
    • The rest of your courses, at your own pace

    We deliver

    • The platform live on your domain
    • Training on how to use the dashboard
    • Access to everything we built, which is yours once the balance is paid
  6. 06

    Ongoing support

    We stay on hand for your first students, which is when the questions nobody anticipated come up.

    You provide

    • Your students' questions and feedback
    • Anything you want to improve later

    We deliver

Accounts in your name

  • Payment gatewayThe money from each sale goes to your account.
  • Video serviceYour videos, in an account you pay for and control.
  • DomainYour platform's address is yours.

We join as guests to do the development. If you ever stop working with Blinq, everything stays in your name.

  • Free assessment
  • Written proposal
  • 50/50 payment
  • No per-sale commission from Blinq
  • The deliverable is yours once paid in full

07 Technology, without the jargon

What happens under the hood, explained simply.

You don't need to know how to code to have your own platform, but you deserve to know what protects your videos, your money and your students' data.

  1. 1The student hits playFrom their account, in the classroom.
  2. 2The platform checksAre they logged in, and is their enrollment still active? If not, no video.
  3. 3It creates a signed linkIt works only for that person and expires within a few hours.
  4. 4The video playsFrom the streaming service, never from a public link.
Simplified diagram of how each playback is protected.

Videos with expiring links

Copying a video's link gets you nowhere: it stops working after a few hours. No platform can fully stop someone from recording their screen; what we do achieve is making sharing your course harder than passing along a link.

Payments through a gateway

Your platform doesn't store card data. Students pay through Mercado Pago or PayPal, the gateway notifies your platform when it approves the payment, and only then does the enrollment activate.

Data handled under Colombia's Law 1581

When signing up, students authorize the processing of their data, and the platform records what they accepted and when. The data lives in a database in your name.

Colombia's Law 1581 for websites

Certificates that can be verified

Each certificate carries a unique code and a QR code. Whoever receives it, a company for example, opens the link and confirms on your site that it's authentic.

08 Questions

Questions about your course platform.

Want to understand all the pieces and decisions before talking to anyone? Read our guide to building a course platform.

Have a different case, like live courses or a paid community? Message us and we'll reply the same business day.

Ask on WhatsApp
Does Blinq charge a commission on each sale?

No. Blinq charges for building the platform according to the proposal, not a percentage of what you sell. What does apply is the payment gateway's fee (Mercado Pago or PayPal) on each transaction, plus the monthly cost of the video and database providers, which we spell out in the proposal before we start.

Which payment gateways can I use?

We work with Mercado Pago, to charge in Colombian pesos, and with PayPal, to charge in dollars; that's why each course can have a price in each currency. The accounts are in your name and the money goes straight to them. If you need another gateway, we'll look into it during the assessment.

Can people download or share my videos?

No platform can fully prevent it, because someone can always record their screen. What we do is make it hard: the video lives on a streaming service, not at a public link, and it only plays with an active session and enrollment, through a signed link that expires within a few hours.

Can I sell guides, templates or e-books as well as courses?

Yes. Downloadable files can be set as free downloads, for account holders only or for buyers only, and they can be sold on their own or as part of a course.

What's the difference between a course platform and a digital product store?

A digital product store sells downloadable files, like e-books, templates or guides, and the purchase ends there. A course platform adds the classroom, each student's progress, assessments and certificates. If you only sell downloads, the digital product store is a better fit, and it's simpler.

Can I bring my courses over from Hotmart, Teachable or another platform?

If you have your original videos and materials, we upload them to your new platform. Bringing over your student list depends on what that platform lets you export and on the data consent your students gave you; we review it with you during the assessment before promising anything.

How much does it cost and how long does it take?

It depends on how many courses you have, the hours of video and the features you need. After the free assessment we send you the proposal in writing, valid for 15 days, with the timeline and monthly provider costs. The setup is paid 50/50, and maintenance is defined in each proposal.

Other services

Ready to sell your courses on your own turf?

Tell us what courses you have and how you sell them today. We'll tell you at no cost whether your own platform makes sense or you're better off staying where you are.

15+ live projects · see case studies

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