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Brand identity design

A brand that looks professional everywhere.

Logo, palette, fonts and usage rules in a system your team applies without calling a designer every time. We hand over everything, editable and final: the brand is yours.

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Sample brand created for this demo.

01 What's included

A brand system, not just a logo.

The same brand on your website, your social media, your ads and your storefront, without each piece looking like it came from a different company.

Vector logo

Logo and logomark in full color and single-color versions, ready for screen and print.

Palette and fonts

Colors with their codes and a type system that reads well on the web, on social media and on paper.

Brand guidelines

Clear usage rules so your team applies the brand without depending on a designer.

Everything editable

Native file (Illustrator or Canva), PDF and PNG. The brand doesn't stay stuck on someone's computer.

02 How we work

Concept first, logo second.

A pretty logo with no strategy gets replaced within a year. We start by understanding what your brand has to say, and to whom.

  • 1 · Assessment

    Your business, your audience and your competition: what makes you different and what the brand has to convey.

  • 2 · Concept

    Concept, tagline and mood board before drawing, so the direction is decided with arguments, not taste.

  • 3 · Design

    Logo and visual system proposals, with two rounds of revisions on the one you choose.

  • 4 · Delivery

    Brand guidelines and final files, editable and non-editable, ready for your website, social media and ads.

03 How it's priced

One project, one fixed price.

It's quoted as a one-time project based on the pieces you need: a logo is not the same as a complete system with guidelines and templates. You pay half to start and the other half when you approve the delivery.

Get a quote for my brand Brand and website together
  • Logo and visual system

    One-time project

  • Brand guidelines

    Based on scope

  • Social media templates

    Optional

  • Payment

    50/50, no surcharge

04 Case studies

Brands we've already built.

Identity projects published on Behance.

Plus 13 live websites. See all case studies

05 Questions

Questions about brand identity.

Have another question? Message us and we'll reply the same business day.

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What does brand identity design include?

Depending on the scope: vector logo and logomark, concept and tagline, color palette, type system, brand guidelines and, if you need them, social media templates. Everything is detailed in the proposal.

How much does it cost to design a brand?

It depends on the pieces: a logo doesn't cost the same as a complete system with guidelines and templates. It's quoted as a one-time project, with 50/50 payment, and you receive the written proposal within 24 hours of the free assessment.

Are the files mine?

Yes. Once the final payment is made you receive the rights to the chosen design and all the files, editable (Illustrator or Canva) and final (PDF and PNG).

Do you register the trademark with the SIC?

Registration isn't included in the design, but we point you in the right direction: before investing in promotion it's worth checking for prior marks and filing with the Superintendencia de Industria y Comercio (Colombia's trademark office).

Can you refresh a brand I already have?

Yes. We start from what already works and your customers recognize, and organize it into a coherent system, without starting from scratch if it isn't needed.

How long does it take?

It depends on the scope and the review times. With the proposal you receive a written timeline, and the clock starts with the first payment.

Other services

Does your brand look as professional as your work?

We review your current brand and tell you what's worth keeping and what to change. Free, no strings attached.

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