Guide · Websites
How much does a website cost?
You asked for three quotes and got three numbers that look nothing alike. It's not that someone is ripping you off: they're almost always quoting different things. Here we explain what changes the price and how to compare.
The short answer
The price of a website isn’t set by the number of pages: it’s set by how much work goes into each one (strategy, design, content, features and integrations) and who maintains it afterward. That’s why the useful question isn’t “how much is it?” but “what does it include?”
01 The problem
Why two quotes can be so different.
“A website” can be a template filled in one afternoon or a system that answers, quotes and measures. Both go by the same name.
Think about asking for a quote on “a house.” Nobody gives you a price without asking how many square feet, in which neighborhood and with what finishes. A website works the same way, except the finishes don’t show up in the photo.
A low quote usually starts from a template with your copy and logo on top. It can help you launch fast, but it often doesn't include strategy, copy written to sell, tracking or anyone to update it after launch.
A higher quote may include design built around your offer, the copy, the photos, the WhatsApp connection, an AI assistant, conversion tracking and support in the months that follow. They’re not the same product, even if the email subject line says the same thing.
That’s why comparing only the final number almost always ends badly. What you compare is what each proposal includes, in writing.
02 The factors
The six factors that change the price.
If a proposal doesn't say how it handles each one, ask. That's where the differences hide.
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01
Type of site
A landing page with a single goal, a business website with several sections or a store with a catalog and payments. Each one is a different job.
Landing pages Stores -
02
Design
An adapted template or a design built around your offer and what you want visitors to do. The second takes more hours, and it shows.
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03
Content
Who writes the copy and gets the photos? If you do it, the price goes down and your time goes up. If the provider does it, it should be in the proposal.
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04
Features and integrations
Online payments, bookings, a quote builder, WhatsApp, a CRM or an AI assistant. Each integration is extra work and sometimes a third-party cost.
AI assistants -
05
SEO and tracking
Making sure Google understands your site and that you know how many visits turn into customers. If it's not included, the site exists but you don't know whether it works.
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06
Maintenance
Domain, hosting, security certificate, backups, changes and support. It’s what people forget most when comparing, and what hurts most when it’s missing.
03 When cheap gets expensive
Five signs the savings aren't real.
A cheap website can be a good decision. These conditions make it expensive over time.
- Nothing is in writing
Without a written scope, every change becomes an argument and every “that wasn’t included” is a new charge.
- Nothing is in your name
If the domain, hosting or site access are in the provider's name, switching providers can mean starting from scratch.
- 100% upfront
Paying everything before seeing progress leaves you no leverage if the result isn't what you agreed on.
- Nobody tracks it
Without tracking you don't know whether the site brings in customers, and you end up paying for ads blindly.
- Nobody maintains it
A site without maintenance gets outdated, slows down and one day stops working right when you need it most.
04 Before you hire
What to ask before you sign.
Take these to every meeting. A good provider answers them plainly and in writing.
About the project
- What exactly is included, and what isn't?
- Who writes the copy and who gets the photos?
- How many rounds of revisions are included?
- When will it be delivered, and what happens if there are delays?
- How will I know how many customers it brings in?
About what happens afterward
- Whose name will the domain and the site be in?
- What do I pay every month, and what does that include?
- Is there a minimum term, and how do I end the service?
- Who makes the changes when my offer changes?
- How is it paid: upfront or by milestones?
05 At Blinq
How we quote.
We don't publish prices because every project has a different scope. What we do publish is how we work.
- 01
Free assessment
We review your business, your offer and what you already have online, and tell you what kind of website you need.
- 02
Written proposal
Within 24 business hours you get scope, timeline and price in writing. The proposal is valid for 15 days.
- 03
50/50 payment
50% to start and 50% on delivery of the approved project, with two rounds of revisions included.
- 04
Care plan
After launch, a monthly care plan so the site keeps working and improving.
06 Questions
Frequently asked questions about website pricing.
Have another question? Message us and we'll reply the same business day.
Ask on WhatsAppHow much does a website cost?
There’s no single price: it depends on the type of site, the design, who produces the content, the features and integrations, the SEO and tracking work, and maintenance afterward. That’s why two quotes for “a website” can be very different. What helps is comparing what each one includes, not just the final number.
Why doesn't Blinq publish prices?
Because every project has a different scope and a list price would end up being misleading. We do a free assessment, understand what your business needs and send you a written proposal within 24 business hours, with scope, timeline and price.
Is there a monthly cost?
Almost always, yes: a website needs a domain, hosting, a security certificate and someone to maintain it. Some providers include it and others charge separately. At Blinq, websites come with a one-time setup plus a monthly care plan (3-month minimum from launch).
Is it cheaper to use a template?
At first, yes. A template helps you launch fast, but it usually loads slower, looks like many others and is hard to adapt when your business changes. A custom-coded site costs more up front, but it’s built around your offer and what you need to measure.
How do I pay for a website with Blinq?
With 50/50 payment: 50% to start and 50% on delivery of the approved project, never 100% upfront. The proposal includes two rounds of revisions on the agreed scope, and ownership of the deliverable passes to you once paid in full.
Want to know what yours would cost?
We review your business and send you a written proposal within 24 business hours. The assessment is free, with no commitment.